There is no real mystery to why Yamaha signed Valentino Rossi. His seven MotoGP titles are a sign of his undisputed talent, and despite two years in the wilderness at Ducati, he is expected to be competitive from the start of the 2013 MotoGP season. But with the reigning MotoGP world champion Jorge Lorenzo already signed, there was more to Yamaha’s decision than the need for a competitive rider. Marketing also played a massive role ...
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Sadao Asami Giuseppe Ascareggi
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