Up For Grabs: Half of the American Motorcycle Industry

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers. In a way, the statistic is unfair. A cynical observer would say ...

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Brian Ball Andrea Ballerini